User Properties
Attach traits to profiles on web (profilePush / profileIncrement) and mobile (login traits) without flooding event streams.
Web profile APIs
growise.profilePush({
Theme_Preference: 'Dark',
Last_Purchase_Category: 'Books',
})growise.profileIncrement('loyalty_points', 100)
growise.profileIncrement('referrals')Mobile traits
Pass traits on logIn. Update again on subsequent logIn when attributes change.
await GrowWise.logIn('user_123', {
'Name': 'Jane Doe',
'membership': 'Premium',
});Guidance
- Traits = who they are; events = what they did
- Keep trait names consistent across platforms
- Do not put high-cardinality free text into traits without a plan